aA
The European Commission has fined Sanrio €6.2 million for banning traders from selling licensed merchandise to other countries within the EEA. This restriction concerned products featuring Hello Kitty or other characters owned by Sanrio, the European Commission states in a press release.
Hello Kitty
Hello Kitty
© Shutterstock

Licensed merchandising products are extremely varied (e.g. mugs, bags, bedsheets, stationery, toys) but all carry one or more logos or images protected by intellectual property rights (IPRs), such as trademarks or copyright. Through a licensing agreement, one party (a licensor) allows another party (a licensee) to use one or more of its IPRs in a certain product. Licensors typically grant non-exclusive licenses to increase the number of merchandising products in the market and their territorial coverage.

Sanrio Company, Ltd. is a Japanese company that designs, licenses, produces and sells products featuring Hello Kitty, an anthropomorphic cat girl also known by her full name Kitty White, and other popular characters such as My Melody, Little Twin Stars, Keroppi or Chococat. Through its subsidiary Mister Men Limited, Sanrio also holds the intellectual property rights to the “Mr. Men” and “Little Miss” series of animated characters.

In June 2017, the Commission opened three separate antitrust investigations to ascertain whether certain licensing and distribution practices of Nike, Sanrio, and Universal Studios illegally restricted traders from selling licensed merchandise cross-border and online within the EU Single Market.

In March 2019, the Commission fined Nike €12.5 million for preventing traders from selling licensed merchandise to other countries within the EEA. The investigation against Universal Studios is on-going.

DELFI EN
It is forbidden to copy the text of this publication without a written permission from DELFI.

Trade representative office in Taipei to start working in several months

The head Lithuanian trade representative office in Taiwan's capital, Taipei, will start working in...

President sees Azerbaijan as important EU partner in weaning off Russian energy

Azerbaijan should become an important partner of the European Union in its efforts to wean itself off...

Lithuania raises non-taxable income threshold to EUR 540

The Lithuanian parliament on Tuesday voted to raise the non-taxable income threshold by 80 euros to...

Lithuanian parlt approves electricity, gas price compensation plan

Part of the recent sharp increase in electricity and natural gas prices for residents and businesses...

Lithuanian Post to increase service prices lay off 600 employees

Lietuvos Pastas (Lithuanian Post) is planning to increase prices for its services and lay off about...

Top news

Government backs authorizing ambassador to back Sweden and Finland's NATO membership

The Lithuanian government on Monday backed plans to give a mandate to the country's Ambassador to NATO...

Baltics give up Russian electricity after Nord Pool suspends trade

As the Nord Pool power exchange decided to stop trading in Russian electricity from its only importer...

Liberal Movement updates its visual identity

Lithuania's Liberal Movement, part of the ruling block, on Saturday adopted a new visual identity as a...

Trade representative office in Taipei to start working in several months

The head Lithuanian trade representative office in Taiwan's capital, Taipei, will start working in...

Ukrainians in Taujenai treated Lithuanians with Ukrainian dishes

On the 18th of May 18 Ukrainian girls, staying in Taujėnai, treated Lithuanian residents with...