Public relations

Both the Homeland Union – Lithuanian Christian Democrats and the Labour Party are trying to promote new faces in the run-up to upcoming elections, but political analysts say the Conservatives are suffering from an identity crisis.

Everyone has heard that the German retail chain Lidl is to open stores in Lithuania but that is pretty much everything anyone knows about it. Is this absence of fanfare an oversight or a brilliant PR move?

Tristram Perry, Public Affairs Officer at the United States Embassy in Kazakhstan, insists that social media can be an effective tool in the hands of state institutions, yet one that requires understanding and discipline to use. "I think social media is sometimes seen as a magic bullet, but it is no...