In 2019, Lithuania was covered as a travel destination by TIME, The Times, The Independent, Travel+Leisure, Le Monde and a variety of specialized publications and blogs, which have audiences in the millions.
Sūrių festivalis Druskininkuose
Sūrių festivalis Druskininkuose
© Romas Sadauskas – Kvietkevičius

“Lithuania increasingly appears in the sights of media outlets, which hold the largest audiences. English language publications, which featured articles about Lithuania as a travel destination last year, alone have a combined monthly audience of over 400 million people. Of course, coverage is also increased by attention from national news media outlets. Articles in the most read Israeli daily Israel Hayom, segments on Italian national television seen by millions, publications in German and Scandinavian lifestyle magazines – each such “appearance” helps various stories to reach diverse target audiences around the world,” states Indrė Trakimaitė-Šeškuvienė, Head of Marketing and Product Development at Lithuania Travel, the country’s national tourism development agency.

“We are glad that there are more and more projects with foreign media, and journalists are invited to Lithuania by both Lithuania and the city development agencies Go Vilnius and Kaunas IN, as well as individual tourism businesses and other institutions.”

The tourism industry news portal Travel Weekly, in its summary of the past decade, emphasised the growing potential of Central and Eastern European countries and the growing interest among US travellers. The portal emphasises that recognition of Lithuania received a significant boost from the series and movies filmed in the country – Catherine the Great, The Last Czars, Chernobyl and others. In this context, Lithuania received coverage by publications that have audiences in the millions such as TIME, Euronews, The Sun and others.

Lithuania was included in the 2020 recommended destination list by one of the largest Spanish publications El Pais. Vilnius is among the ten cities, which The Independent advised to visit this year.

The travel offer portal Lastminute.com presented its readers and clients with 15 destinations for this year, describing. Lithuania as a country of gastronomic experiences. Lithuania has earned similar descriptions from the most important travel publications, including the magazine Travel+Leisure.

The active travel-oriented portal Adventure.com places Lithuania among countries where journeying can reveal the beauty of Europe from a different angle. The UK news portal iNews included Lithuanian in its list of alternative seaside holiday destinations.

Foreign media attention is often drawn to unusual or peculiar locations from across the world. A frequent “guest” of such publications is the Hill of Crosses. For example, this year, one of the largest news portals in the UK The Daily Mail included Lithuania in its list of the most unusual locations to visit.

The US travel portal Matador Network, which has an audience of several million, presents Lithuania as one of the 25 locations to visit in 2020.

According to the portal, Lithuania’s days of modest recognition are nearing an end with the beginning of the new decade. “At a glance, Lithuania looks like a fairy tale, a collage of dense forests and deep blue waters, quaint villages and grand castles, towering dunes and vast flatlands. Late to Christianize, Lithuania’s scattered with a mishmash of holy sites both eerie and enchanting. Begin your tour at the imposing Hill of Crosses pilgrimage site, then work your way to coastal resort Klaipeda. Nearby, you’ll find the Hill of Witches, a sculpture garden celebrating Lithuania’s pagan heritage with nearly 100 wooden folk artworks,” the Matador Network article reads.

It is forbidden to copy the text of this publication without a written permission from DELFI.

Monika Liu gets into Eurovision final

Lithuania's Monika Liu got into the Eurovision final on Tuesday with her song "Sentimentai" (Sentiments).

Lithuanian researcher’s model that could detect Alzheimer’s disease takes another step forward

Lithuanian researchers from Kaunas University of Technology (KTU) improved an algorithm that detects...

Lithuanians invent ergonomic chairs that help reduce back pain

Soon, people working sedentary jobs will be able to take advantage of the innovation created by...

Passengers from Moscow get a realistic picture of Russia’s war in Ukraine

An exhibition of photographs of Russia’s war in Ukraine opens on the platform of Vilnius railway...

Monika Liu to represent Lithuania at Eurovision song contest

Monika Liu has won 'Pabandom iš Naujo' and will perform 'Sentimentai' at the Eurovision Song Contest...

Top news

Defense Ministry website came under massive cyber attack in May

The website of Lithuania's National Defense Ministry came under a massive cyber attack after it was...

Government recalls Russia ambassador closes Saint Petersburg consulate

The Lithuanian government on Wednesday decided to officially recall Eitvydas Bajarunas as its...

Ambassador on reducing energy dependence: Lithuania has done all work

Lithuania has already done everything to give up its energy dependence on Russia, Lithuanian...

President's aide: Hungary's blocking of Russian oil embargo 'disappointing'

Hungary's decision to block the European Union's move to impose an embargo on Russian oil is...

Parliament revises 2022 budget

The Lithuanian parliament on Tuesday voted in favor of revising the 2020 state budget for the second...