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Growing popularity of Lithuanian opinion leaders in social networks sites (SNSs) among many others has attracted the attention of scientists. Researchers at Kaunas University of Technology (KTU) together with Smart Communication Agency Idea Prima have created classifier of influencers which will be constantly updated and refined.
Classifier of Lithuanian influencers has been created
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"Inspired by the dominating role of SNSs opinion leaders in communication, we have decided to classify them into categories clearly showing who are the opinion leaders in fashion, food or pet markets. In collaboration with KTU researchers we have analysed and created nine separate categories," Paulius Tamulionis, CEO at Smart Communication Agenc

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